01. Introduction
The Panjabi, often referred to as Kurta in many regions, is a traditional garment worn by men across South Asia, with its popularity extending globally. This distinctive piece of clothing, with its timeless appeal and versatility, has seen varying styles and adaptations across different countries and cultures, including India, Bangladesh, Malaysia, and even the USA. In this comprehensive description, we will explore the historical significance, regional variations, and evolving trends of the Panjabi in these countries.
02. The Panjabi in India
In India, the Panjabi is a cultural symbol with deep roots in tradition and is considered a staple piece of clothing for various occasions, from casual wear to religious events. The term “Panjabi” itself is derived from the region of Punjab, where the garment is believed to have originated.
Historical Significance: The Panjabi has existed for centuries in the Indian subcontinent, particularly in the northern regions. Traditionally, it was worn by men, often paired with loose trousers or dhotis, and was made from simple cotton fabrics suitable for the hot, humid climate of the region. The Panjabi, especially in rural areas, was seen as a symbol of simplicity and cultural pride. Over time, it evolved to become more sophisticated, incorporating embroidery and other regional embellishments.
Modern Adaptations: In contemporary India, the Panjabi has undergone significant transformation. While it continues to be worn as part of traditional outfits for festivals like Eid, Diwali, and weddings, it has also found a place in casual urban wear. Designers have embraced the Panjabi, using modern fabrics like linen, silk, and blends, and introducing them into fashion-forward collections. The garment is also styled for modern occasions like formal events, combining traditional elements with contemporary tailoring.
Regional Variations: Different regions of India give their unique twists to the Panjabi. For example, in Punjab, it is often worn with a matching turban, while in Bengal, it may be paired with dhoti-style pants. In Rajasthan, the Panjabi is often rich in intricate embroidery, with vivid colors and patterns reflective of the local culture. Additionally, the Panjabi may come in various lengths, from waist-length options to longer, knee-length versions that reflect the wearer’s style and occasion.
The Role in Fashion: Fashion-conscious men in India now wear Panjabis not only for traditional purposes but also in modern settings. Contemporary Indian celebrities and designers have given the garment a fresh look by incorporating Western elements such as slim fits and minimalist designs. Popular brands like Fabindia, Manyavar, and Raymond have also introduced stylish Panjabi options that fuse ethnic with modern aesthetics.
Top Popular Brands Panjabi Companies in the India
1. Manyavar
- Website: www.manyavar.com

- Description: Known for its ethnic wear, Manyavar offers a wide range of elegant Punjabi kurtas and sherwanis, often seen at weddings and festivals.
2. Sabyasachi



- Description: Famous for luxury bridal wear, Sabyasachi offers a premium line of designer Punjabi kurtas that blend tradition with modern flair.
3. Fabindia
- Website: www.fabindia.com



- Description: Fabindia is known for its handwoven fabrics and ethnic clothing, including a range of classic Punjabi kurtas made from organic and sustainable materials.
4. Pantaloons
- Website: www.pantaloons.com

- Description: Pantaloons is one of India’s top fashion retailers offering a wide selection of trendy Punjabi kurtas, perfect for both formal and casual wear.
5. Jabong
- Website: www.jabong.com



- Description: Jabong offers a variety of ethnic and traditional Punjabi clothing from various brands, catering to modern Punjabi styles.
6. Panjabi Clothing on Amazon India
Website: www.amazon.in



On Amazon India, you can find a wide range of Panjabi clothing for men, perfect for festive occasions like Diwali, Weddings, and Holi. These traditional outfits often feature kurta-style tunics that are worn with churidars or salwars. The Panjabi designs on Amazon range from simple, comfortable cotton pieces to more elaborate, embroidered options, offering vibrant colors and fine craftsmanship. You can find designer Panjabis as well as more affordable options, often with intricate patterns, perfect for both casual and formal occasions.
Amazon provides a variety of sizes, styles, and price ranges, ensuring accessibility for all. The platform also features reviews, which can help you select the best Panjabi clothing for your needs.
7.Rashi Fashion World
Website: www.rashifashionworld.com

Rashi Fashion World is a renowned Indian clothing brand specializing in traditional and ethnic wear, including Panjabi outfits for men. Their collection features a wide variety of Panjabis, including embroidered, printed, and designer options suitable for festivals, weddings, and other formal events. Known for quality fabrics and contemporary designs, Rashi Fashion World blends traditional styles with modern fashion trends, offering affordable yet stylish attire for various occasions.
These brands specialize in Punjabi clothing—particularly the kurta, which is central to Punjabi attire. The Punjabi is a traditional, loose-fitting tunic that pairs well with a variety of bottoms, including pajamas, churidars, and jeans. The kurta is often decorated with fine embroidery, patterns, and embellishments, making it suitable for festivals, weddings, and everyday wear.
3. The Panjabi in Bangladesh
In Bangladesh, the Panjabi holds a similar cultural and historical importance as it does in India, though the influences are uniquely tailored to the Bangladeshi context.
Cultural Roots: The garment’s origins can be traced to the Bengali region, and it continues to play a significant role in everyday life, especially during festive and religious occasions. During celebrations like Pohela Boishakh (Bengali New Year), Eid, and weddings, men traditionally wear the Panjabi, often paired with lungis or pajamas.
Design Elements: The Panjabi in Bangladesh is known for its relaxed fit and comfort. It typically features simple, straight cuts and is adorned with intricate yet subtle embroidery, particularly around the neck and sleeves. The colors of Panjabis worn in Bangladesh are often muted and earthy tones, though during festivals and weddings, brighter colors such as red, green, and yellow are common. The fabrics used include cotton for everyday wear and silk for formal events.
Modern Twist: In urban centers like Dhaka, the Panjabi has found a new audience among the youth, particularly during the Durga Puja festival or at weddings. Younger generations prefer more fashionable cuts, slim fits, and modern fabrics that offer a mix of traditional and contemporary appeal. Like in India, popular clothing brands in Bangladesh have adapted the Panjabi to meet the needs of the evolving fashion market.
Cultural Identity: The Panjabi in Bangladesh serves as a significant marker of cultural identity. It symbolizes national pride and a connection to the country’s deep cultural and historical roots. The attire is often worn with Sherwani or Kameez in more formal settings, with a focus on celebratory style.
Top Popular Brands Panjabi Companies in the Bangladesh
1. Kay Kraft
- Web Address: kaykraft.com

- Description: Kay Kraft is well-known for its stylish yet traditional Panjabis, offering a variety of designs suitable for casual and festive wear. Their pieces incorporate vibrant colors and embroidery, reflecting the rich culture of Bangladesh.
2. Aarong
- Web Address: aarong.com

- Description: Aarong is a household name in Bangladesh, offering traditional Panjabis with a modern twist. Known for high-quality fabric and intricate craftsmanship, Aarong’s Panjabis are perfect for weddings, festivals, and cultural occasions.
3. Le Reve
- Web Address: lereve.com.bd

- Description: Le Reve offers a sophisticated collection of Panjabis. They focus on contemporary designs and stylish cuts, making them ideal for both casual and formal occasions.
4. Sadakalo
- Web Address: sadakalo.com

- Description: Sadakalo is a favorite for its affordable yet stylish Panjabis. With a mix of modern and traditional elements, they offer a wide range of colors and designs for everyday wear.
5.Deshal
- Web Address: deshal.com
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- Description: Deshal is known for its fusion of Bangladeshi tradition with a modern twist. Their Panjabis are well-suited for both casual and festive occasions, with high-quality fabric and detailed embroidery.
6. Yellow
- Web Address: yellow.com.bd

- Description: Yellow offers a contemporary collection of Panjabis with a focus on fresh designs, bright colors, and unique patterns. Their Panjabis are perfect for younger buyers looking for stylish yet affordable options.
7. Rang
- Web Address: rang.com.bd

- Description: Rang specializes in trendy and modern Panjabis, ideal for casual wear. They emphasize comfort while maintaining a sleek design, offering a great balance of style and function.
8. Lubnan
Web Address: lubnan.com.bd

Lubnan is a well-known clothing brand in Bangladesh that offers a variety of traditional and modern Panjabis. They specialize in creating high-quality Panjabis suitable for both casual and formal occasions, often focusing on intricate embroidery and classic styles. Lubnan’s Panjabis feature vibrant colors, fine fabric, and contemporary cuts, appealing to both younger and older generations. The brand is recognized for its attention to detail and blending traditional elements with modern trends.
These brands stand out for their quality, craftsmanship, and ability to blend traditional and contemporary Panjabi designs, making them staples in Bangladesh’s clothing market.
04. The Panjabi in Malaysia
In Malaysia, the Panjabi is worn primarily by the Malay and Indian communities, with each group adopting it in their own distinctive way.
The Indian Community: For the large Indian population in Malaysia, the Panjabi is often worn during major Hindu festivals like Deepavali and Thaipusam. The style and fabric choices of the Panjabi for Indian Malaysians are similar to those in India, typically made from cotton, silk, and linen. They are often paired with dhoti or kurta for special occasions and are designed with bright, lively colors, reflecting the festive atmosphere.
The Malay Community: For the Malays, the Panjabi, often referred to as Baju Kurung for men, is a traditional garment worn during the Islamic festival of Hari Raya. Though the Baju Kurung is a different garment in style, the influences of the Panjabi are evident in its cut and the choice of materials. The Baju Kurung is typically worn with sarong or trousers and features similar embroidery and decorative elements around the neck and sleeves. The Baju Melayu is another variation, often made from silk and worn for special occasions.
Modern Adaptations: Malaysia’s fashion scene is a blend of traditional and modern styles, and the Panjabi has been modernized to suit contemporary tastes. Younger generations of Malaysians, particularly in cities like Kuala Lumpur, prefer sleek, well-fitted Panjabis that blend traditional cuts with modern textiles, often reflecting the global trends in men’s fashion.
Top Popular Brands Panjabi Companies in the Malaysia
01. Zalora Malaysia
Website: www.zalora.com.my
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Zalora is one of the leading online fashion retailers in Malaysia. They offer a wide range of Panjabi clothing styles including Baju Kurung, Baju Melayu, and exclusive Hari Raya collections. The platform is known for providing trendy designs and an easy shopping experience.
02. Raya Collection
Website: www.rayacollection.com
Specializing in stylish and modern Baju Kurung and Baju Melayu for both men and women, Raya Collection offers a contemporary take on traditional Malay attire. Their Hari Raya collections are particularly popular, providing vibrant colors and intricate designs.
03. Mimpikita
Website: www.mimpikita.com.my
Mimpikita is a well-known fashion label in Malaysia that blends modern and traditional elements, offering Baju Kurung, Baju Melayu, and other pieces suitable for festive occasions like Hari Raya. Their collections are often seen as fashionable and youthful, perfect for the modern consumer.
04. Fiziwoo
Website: www.fiziwoo.com

Fiziwoo is recognized for its luxurious, contemporary take on Malaysian traditional wear, including Baju Kurung and Baju Melayu. Known for intricate beadwork and premium fabrics, Fiziwoo’s designs cater to those seeking elegance with a modern twist, especially during festive seasons like Hari Raya.
05. Poh Kong
Website: www.pohkong.com.my
Poh Kong is a popular clothing brand that offers a variety of traditional Malay outfits, such as Baju Melayu and Baju Kurung, alongside their jewelry offerings. They focus on providing stylish yet comfortable clothing suitable for festive seasons like Hari Raya.
05. The Panjabi in the USA
In the United States, the Panjabi is primarily worn by South Asian diaspora communities. Although not as ingrained in American culture as it is in South Asia, the Panjabi has been embraced for its cultural significance and has made its way into fashion circles, particularly during ethnic festivals, weddings, and other cultural celebrations.
Cultural Integration: As the South Asian community in the USA has grown, so too has the visibility of the Panjabi. The garment is now a common sight during Diwali celebrations, weddings, and cultural exhibitions. It offers a way for immigrants and their descendants to connect with their cultural roots while participating in the broader American multicultural landscape.
Fashion in the USA: In the USA, the Panjabi is often adapted into a more modern, minimalist style. Designers have incorporated Western tailoring influences, such as slim fits and clean lines, to suit American tastes. Brands like Biba and IndoChic cater specifically to the South Asian market in the USA, offering a range of Panjabis with diverse cuts, fabrics, and styles.
Wedding and Formal Wear: In the context of South Asian weddings in the USA, the Panjabi is a prominent element of the groom’s attire. Paired with a Sherwani, it is often elaborately embroidered and made from luxurious fabrics like brocade and velvet. These garments are often worn in white or cream shades, in keeping with Western wedding traditions, but still retain their South Asian roots through intricate details and embellishments.
Cultural Fusion: The Panjabi in the USA has also been incorporated into fusion styles. For instance, it may be worn as part of a contemporary fusion outfit, paired with jeans or slim trousers instead of traditional pants. This blending of cultures is a testament to the evolving fashion landscape in the USA, where traditional garments are often reinterpreted and made relevant to younger, fashion-conscious individuals.
Top Popular Brands Panjabi Companies in the U.S.A
1. Karma Clothing



- Description: Karma Clothing offers a wide range of traditional and modern Punjabi apparel, including suits, kurtas, lehengas, and sherwanis. Known for its high-quality fabrics and intricate embroidery, it has become a go-to for wedding attire and other formal events.
- Location: New Jersey, USA
2. Punjabi Closet
- Description: Offering both ethnic and fusion styles, Punjabi Closet is known for its stylish, handpicked designs that blend tradition with contemporary trends. The clothing is often crafted from vibrant fabrics and showcases stunning Punjabi craftsmanship.
- Location: Los Angeles, USA
3. Fabricoz
Fabricoz is a popular USA-based clothing brand specializing in Punjabi and South Asian ethnic wear. Known for its high-quality fabrics, intricate embroidery, and vibrant designs, Fabricoz offers a variety of traditional outfits like Punjabi suits, kurtas, lehengas, and sherwanis. The brand blends traditional Punjabi craftsmanship with contemporary fashion trends, catering to both casual and formal occasions. Fabricoz is especially favored for its stylish, custom-made pieces that reflect modern sensibilities while staying true to cultural roots.
4. Saree Palace
- Description: Saree Palace is known for its extensive collection of Punjabi suits, lehengas, kurtis, and traditional attire. It’s particularly well-known for its stunning bridal and occasion wear, offering both traditional and modern designs.
- Location: Chicago, USA
5. Jinaam
- Description: Jinaam offers premium quality Punjabi ethnic wear, with a focus on custom-made outfits and contemporary designs. Its range of suits, sarees, and lehengas is ideal for those looking for a mix of elegance and style.
- Location: Los Angeles, USA
06. Conclusion
The Panjabi is much more than just a piece of clothing—it’s a garment steeped in history, culture, and identity. Whether worn in India, Bangladesh, Malaysia, or the USA, it serves as a bridge between tradition and modernity. In India and Bangladesh, it continues to hold strong cultural significance, symbolizing unity, heritage, and festive celebrations. Meanwhile, in Malaysia, it is a marker of ethnic pride, while in the USA, it has evolved into a global fashion statement that blends both cultures and contemporary styles.
The Panjabi’s ability to adapt to different cultures while maintaining its identity speaks volumes about its resilience and timeless appeal. Its continued evolution across different regions and countries is a reflection of how clothing can transcend borders, connecting people to their past while embracing the future.
